The behavioural intelligence layer · By invitation
BNII — the behavioural intelligence layer.
BNII operates as the intelligence layer above the application rails. It produces cross-market indices, propensity and lifetime-value scores, and authored regional briefs— under code-enforced k=50 anonymisation, partner-as-controller, and national data residency.
STATUS · Access by Invitation
FOOTPRINT 8 Markets
ANONYMISATION · 50 · code-enforced
FOOTPRINT 8 Markets
ANONYMISATION · 50 · code-enforced
i · What it is
The behavioural-intelligence layer.
Live
10 partner footprints
17 industries indexed
10 partner footprints
17 industries indexed
BNII produces three classes of intelligence output from the substrate the partner network already generates: cross-market indices, propensity & LTV scores, and authored regional briefs. Code-enforced k=50. Partner-as-controller. Methodology versioned and citable.
BNIILayer L05
Code-enforced 50
Partner-as-controller
National residency
Versioned methodology
Regulator-readable
Code-enforced 50
Partner-as-controller
National residency
Versioned methodology
Regulator-readable
ii · How it works
Three output classes. One governance posture.
Three classes
50 enforced
Per-partner DPA
50 enforced
Per-partner DPA
i.01
Cross-market indices.
Anonymised cohorts (k=50) compared across markets. Licensed to consultants, brand strategy teams, and macro researchers. Outputs cite versioned methodology that is reviewable by partners and regulators.
Aggregate-licensed
ii.02
Propensity & LTV scores.
Per-partner monetisation models supporting partner take-rate, retention, and engagement at the partner-application layer. Scores remain partner-private; aggregate indices are licensed externally.
Partner-private
iii.03
Authored regional briefs.
Market intelligence briefs subscribed by brands, investors, and policy buyers. Each brief is footnoted to source data, cohort definition, and the BNII methodology version. Surfaced to partners through Atlas.
Versioned · methodology-citable
iii · Why it exists
Three numbers that define the floor.
Compliance-by-construction
50 floor
Code-enforced
50 floor
Code-enforced
Anonymisation floor
k = 50
Enforced at the query layer, not by policy
Markets indexed
3.
Cross-market cohorts unreproducible by single-market entrants
Monthly transacting users
384M
Live substrate · 10 production-partner footprints
⬡ Methodology
BNII outputs are versioned, citable,
and partner-reviewable.
and partner-reviewable.